ClimateMaster

ClimateMaster had the best product that lowered the cost of heating and cooling your home, yet their company was virtually unknown. We began by meeting with the owners and installers of the systems, homeowners and sales teams to define the selling process and what the hurdles were to purchase.

A key issue revealed in discovery was an absence of structure to assist consumers. After the initial discovery, we supplemented the intelligence with an in-depth segmentation analysis that provided additional direction for the multi-faceted plan. We created several options for communicating to dealers and homeowners and tested each to ensure the direction met the goal of not only awareness, but drove leads to dealers.

After one year, the program had created successfully raised awareness, but also resulted in driving over 100,000 leads to dealers. This resulted in an increase in sales year over year of over 30%.

ClimateMaster

National Print

An extensive print campaign kicked off the national effort, using a message of saving big money.

ClimateMaster

National Print

An extensive print campaign kicked off the national effort, using a message of saving big money.

ClimateMaster

National Print

An extensive print campaign kicked off the national effort, using a message of saving big money.

ClimateMaster

Website Homepage

A new website featuring interactive tools and find a dealer to drive leads.

ClimateMaster

Website Page

A new website featuring interactive tools and find a dealer to drive leads.

ClimateMaster

Trade Magazine

As a part of a full marketing campaign, trade advertising played a large part in building a quality base of dealers.

ClimateMaster

Trade Magazine

The architectural and design community was another important target for driving inclusion in  new and remodel designs.

ClimateMaster

Media Driven Promotional Webpage

Digital media spending included added value extras like this custom designed lead driving web page from Hearst.

ClimateMaster

Yard Sign

Spreading the message of savings to the neighbors with yard signs accelerated word of mouth promotion. 

ClimateMaster

Interactive How It Works

A unique interactive tool that demonstrated for homeowners the different methods of a geothermal installation. A first for the industry.

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